Kajian Pasar Wisata Pulau Kumala dan Implikasinya Terhadap Pemasaran Pariwisata Yang Bertanggung Jawab

Sinangjoyo, Nikasius Jonet and Hartati, Sri Eka (2017) Kajian Pasar Wisata Pulau Kumala dan Implikasinya Terhadap Pemasaran Pariwisata Yang Bertanggung Jawab. Jurnal Khasanah Ilmu, 8 (2). pp. 14-19. ISSN 2087-0086

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Abstract

This research aims to analyze tourism market in Kumala Island based on the demographic and psychographic character in which can be a good suggestion in responsible tourism marketing development for developer party in Kumala Island. This research was descriptive qualitative. The data were collected through observation, questionnaires, documentation, interview, and literature review. According to the analysis of the result, there are several efforts that can be proposed in balancing the market demand and the characteristic of the destination for the marketing policy at Kumala Island, such as 1) emphasizing on the educational product, environment-friendly practices, and the use of local resources 2) determining the price to provide a guarantee for environment responsibility 3) determining distribution channel by using endorsers and communities who are responsible to the nature 4) Creating brand that emphasizing environmental element through various media 5) providing discount or tour packages that include combination some of leading tourist destinations and must join travel mart, expo, and trade show 6) organizing proper festivals, carnival, cultural celebration, and competition 7) Inviting journalist and utilizing the media to send the messages or information continuously.

Item Type:	Article
Uncontrolled Keywords:	Tourist, Responsible Tourism Marketing
Subjects:	Tourism Tourism > Attraction Marketing > Marketing Strategy
Depositing User:	Bama Suprobojati SIP.
Date Deposited:	27 Feb 2020 03:03
Last Modified:	09 Jul 2020 02:01
URI:	http://repository.ampta.ac.id/id/eprint/136

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