Responses of Social Media Users to Professional and Tourist Photographs

Afif, Fuadi and Priyambodo, Tri Kuntoro and Widyaningsih, Yulia A (2017) Responses of Social Media Users to Professional and Tourist Photographs. In: Balancing Development and Sustainability in Tourism Destinations. Springer Singapore, pp. 327-339. ISBN 978-981-10-1718-6

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Abstract

This study examines the responses of social media users to tourist photographs and professional photographs on social media platforms. The research participants were students from the Diploma Program in Tourism, Universitas Gadjah Mada (UGM). The research design was experimental using questionnaires as the data collection instrument. This research used a paired t-test to analyze the differences in responses to photographs by tourists and professionals in terms of the photography’s component and eWOM’s components through AIDA’s hierarchy process model. Some different responses were identified. Keywords Professional photograph, Tourist photograph, AIDA, eWOM, Social media

Item Type:	Book Section
Subjects:	Education > L Education (General)
Depositing User:	Bama Suprobojati SIP.
Date Deposited:	03 Mar 2020 05:56
Last Modified:	09 Jul 2020 01:55
URI:	http://repository.ampta.ac.id/id/eprint/143

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