Pengaruh Kualitas Pelayanan terhadap Kepuasan Wisatawan serta Dampaknya terhadap Loyalitas

Hermawan, Hary (2018) Pengaruh Kualitas Pelayanan terhadap Kepuasan Wisatawan serta Dampaknya terhadap Loyalitas. Upajiwa Dewantara, 2 (2). pp. 99-111. ISSN 2580 4553

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Abstract

The Effect of Service Quality on Tourism Satisfaction and its Impact on Loyalty. The aim of this research is to know the influence of service quality to satisfaction and tourist loyality in Ciater Spa Resort. The method used in this research is descriptive verificative. Method analisis of this research is analisis path with software PLS. The results showed that the quality of service has no significant effect on loyalty, it means that service quality as exogenous variable requires intervening role (variable of satisfaction). Visitor satisfaction at Ciater Spa Resort has a significant effect on visitor loyalty. In addition, the relationship between the two research variables are positive, the increasing customer satisfaction will increase also loyalty, otherwise the decrease in visitor satisfaction will have an impact on the decrease in visitor loyalty.

Item Type:	Article
Subjects:	Tourism > Attraction Tourism > Visitation Tourism > Tourism Destination Tourism > Tourist / Traveler Management Tourism > Tourist / Traveler > Tourist Satisfaction
Divisions:	Pariwisata S-I
Depositing User:	Bama Suprobojati SIP.
Date Deposited:	19 Jan 2022 07:37
Last Modified:	19 Jan 2022 07:47
URI:	http://repository.ampta.ac.id/id/eprint/678

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