Upaya Meningkatkan Angka Kunjungan Museum Melalui Social Media Marketing – Studi Pendahuluan

Hermawan, Hary (2020) Upaya Meningkatkan Angka Kunjungan Museum Melalui Social Media Marketing – Studi Pendahuluan. Jurnal Kepariwisataan Indonesia, 14 (1). ISSN 2685 - 9076

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Abstract

Referring to museum definition from ICOM (International Council of Museum) in the year of 2019 that museum is a not for profit institution which closely related to critical dialogue in the past and in the future, therefore a clear link is needed to relate the two. Social Media Marketing as part of Digital Marketing has a great role in exploring numerous aspects in the two periods. Nowadays, there are some P-ISSN: 1907 – 9419 E-ISSN: 2685 - 9076 Juni 2020 Jurnal Kepariwisataan Indonesia 14 (1) (2020) 2 museums in Yogyakarta that has promote its institution through social media quite well such as Museum Sonobudoyo and Museum Sandi. There are various challenges found in social media development such as lack of innovation and fixed regulation of the museum. The museums are chosen based on purposive random sampling that both are very active in promoting their museums through social media. Sonobudoyo owned by local government of Yogyakarta and Sandi owned by Badan Sandi Negara Jakarta. Therefore, a mix qualitative and quantitative study will be done in order to examine community’s perception and opinion toward museum as well as to find out what shall be done to improve the museum. It is expected that the result of this study will becomes a guidance for museum introspection and guidance to adapt with present situation and tourism trend in the community based on the technology disruption.

Item Type:	Article
Subjects:	Tourism > Attraction Tourism > Tourism Destination Tourism > Historical / Heritage Tourism
Divisions:	Pariwisata S-I
Depositing User:	Hary Hermawan SIP., MHUM.
Date Deposited:	24 Jan 2022 08:19
Last Modified:	24 Jan 2022 08:19
URI:	http://repository.ampta.ac.id/id/eprint/760

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